Description
This artists’ reference is designed to teach emerging artists the techniques necessary to market and sell their artwork, both on their own and through dealers. This third edition contains extensive new sections about the issues relevant today: how to create and market art on a Web site; how artists have handled controversy and censorship; copyright and trademark protection on the Internet; and the realities of fundraising and funding sources. The book addresses the artist as a whole, including an examination of the emotional and psychological issues specific to being an artists as well as the smartest strategies for “investing” in an art career. Art world insider Daniel Grant provides detailed coverage of exhibitions, contracts with dealers and print publishers, marketing and advertising outlets, grants and commissions, and more. Successful artists also describe their own experiences, offering examples of career development and expert advice for overcoming the pressures that arise when art becomes business.
