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Winning the Battle for Relevance: Why Even the Greatest Become Obsolete… and How to Avoid Their Fate

SKU: 9781630478230

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Winning the Battle for Relevance: Why Even the Greatest Become Obsolete… and How to Avoid Their Fate, Jerold M. Busch, 9781630478230

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Intro – Welcome to the Inflection Point Section 1: The Cycle of Relevance Chapter 1 – The Relevance Curve Chapter 2 – Real-life Relevance Chapter 3 – What is your Silent Pulse? Chapter 4 – Irrelevance: Fate or Failure? Section 2: The 5 Roads to Irrelevance Chapter 5 – Shift Happens Chapter 6 – The Intoxication of Success Chapter 7 – Preservation Obsession Chapter 8 – Progress Addiction Chapter 9 – The Human Factor Section 3: Winning the Battle for Relevance Chapter 10 – Re-Calibrate Chapter 11 – Re-Focus Chapter 12 – Re-Fresh Chapter 13 – Re-Engineer Chapter 14 – Re-Frame Chapter 15 – Re-Position Conclusion Endnotes

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