Description
Can you make it as a professional speaker? Knowing how to deliver a great presentation is obviously important, but truly understanding how the speaking industry really works is probably even more important. What do you need to know to deal with event promoters? What can you do to take control of the room and not let the unexpected derail your presentation? Should you pursue the fee or free speaking model? What about technology? What do they mean by buying units. And so much more. In “ABCs of Speaking” industry insiders Adryenn Ashley (the A ), Bret Ridgway (the B ) and Caterina Rando (the C ) share their combined decades of experience from both the platform and the promoter perspectives. They pull back the curtains and give you a sneak peek into how the speaking world really works. You ll learn how to build a profitable speaking business that allows you to more effectively build your platform and share your powerful message with the world. Adryenn Ashley is a mentor to CEOs worldwide and is directly responsible for adding significant revenue to her client’s bottom line. Adryenn founded Wow! Is Me, Inc. after developing a proprietary social media business system that works with both retail and service based businesses. Her elite consulting clients cover a broad spectrum of industries, including motion pictures, food distribution, artificial intelligence and consulting firms. Bret Ridgway is the co-founder of Speaker Fulfillment Services, an organization dedicated to helping speakers, authors and information marketers. His most recent book “Mistakes Authors Make” was an Amazon #1 bestseller. He is a frequent presenter on the subject of information marketing at conferences and online events. Caterina Rando, MA, MCC, is a business mentor extraordinaire for women speakers, coaches and other entrepreneurs. For over twenty years she has been on a passionate mission to change the world with her brand of economic empowerment that is a combination of running your business with integrity, value-based marketing, staying in action and putting your whole heart in everything you do. She is a sought after speaker, business success strategist, master certified coach, publisher and author of the national bestselling book “Learn to Power Think” from Chronicle Books. Chapter A — Analysis and Action Chapter B — Bookings, Bookings and More Bookings Chapter C — Curriculum: What are You Going to Teach Them? Chapter D — Demographics: Understanding Your Audience Chapter E — Environment: Controlling the Room Chapter F — Fee or Free: Speaking Models Chapter G — Getting the Word Out: Speaker Sheet/Website/Online Profiles Chapter H — Hosting: Things to Consider if You Want to Put on Your Own Events Chapter I — Impressions: Your Speech Starts When You Walk in the Building Chapter J — Joint Ventures Chapter K — Keeping It Real Chapter L — Leverage: Using Speaking to Explode Your Business Chapter M — Metrics: Attendees, Buying Units, Closing %, Etc. Chapter N — Networking Chapter O — Offers: Selling Products from the Stage Chapter P– Promoters: Dealing with Them Chapter Q — Quality vs. Quantity: Creating your Criteria Chapter R — Responsibility Chapter S — Storytelling Chapter T — Technology: Powerpoints, Texting, and More Chapter U — Upselling and Under-valuing Chapter V — Visibility: Social Media Strategies Chapter W– Writing a Book Chapter X– eXpanding Your Platform: Coaching, Membership Sites, etc. Chapter Y — You: It’s All About You… Or Is It? (Don’t be a Diva.) Chapter Z — ZZZZs: Avoiding Them Nodding Off by Keeping Your Audience Engaged
