Description
This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow. Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book. It includes survival tactics, understanding and practicing creative management, marketing, promotion, diversification, and the economics of pro audio Global, national, regional, and local insights for success in today’s world of recording.
