Description
How did Uber invoke a global change in how we get from one place to another? How did Netflix change the way we consume entertainment? Whatever happened to Blockbuster Video? Big I.D.E.A.S.: A Framework for Digital Transformation answers questions like these by examining the disruptive changes that occur due to digital transformation. Told through entertaining and thought-provoking stories, Big I.D.E.A.S. is packed with insights about what all successful digital transformations have in common and how they develop. Big I.D.E.A.S. is a must-read for anyone interested in how businesses create and monetize value through digital change.
