Description
Preface 10 Prologue What is a Business Strategy? Story 0 Help Me, Senpai! 13 1 What is a “Strategy”? 26 2 The Many Pitfalls of a Business Strategy 34 3 Preparations to Build the Corect Strategy 39 4 Create a “Dynamic” Strategy! 45 Step 1 Analyze the Situation Story 1 Knowing Your Enemy is Knowing Yourself 50 1 The Essentials of Situation Analysis 74 2 OT Analysis 83 3 SW Analysis 99 4 Organizing SWOT 113 Step 2 Forming Strategic Options Story 2 How to Save a Company in Trouble? 118 1 What Are Strategic Options? 140 2 Make Objectives and Issues Clear 142 3 Lay Out the Strategic Options 1: Growing Potentials for the Pre-Established Company 154 4 Lay Out the Strategic Options 2: Options for the Newly Established Businesses 167 5 Lay Out the Strategic Options 3: Improve Profit 177 6 Summerizing Strategic Options 181 Step 3 Review and Select Options Story 3 All for One, One for All 186 1 Reviewing Options 206 2 Reviewing and Selecting Options 1: Rationality 209 3 Reviewing and Selecting Options 2: Feasability 215 4 Reviewing and Selecting Options 3: The Intents and Expectations of the Parties Involved 225 Step 4 How to Translate Options into Plans and Actions Story 4 What Becomes of a Strategy 232 1 How to Translate Strategic Options into a Plan 252 2 How to Apply Strategy to Execution 254 3 How to Apply Strategic Options into Action 258 4 Create a Plan of Action 263 5 How to “Execute” with Certainty 269
