Description
El libro esencial de liderazgo. Aprenda los principios y las filosofas que guan a Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey y muchos otros a travs de conversaciones esclarecedoras sobre sus notables vidas y carreras. Durante los ltimos cinco aos, David M. Rubenstein ha hablado con los lderes ms influyentes del mundo sobre quines son y cmo han alcanzado el xito. Jeff Bezos aprovecha el poder de la errancia, descubriendo que sus mejores decisiones se han tomado con el corazn y la intuicin, en lugar del anlisis. Richard Branson nunca se adentra en una empresa buscando obtener beneficios. Su objetivo es hacer lo mejor en el campo. Phil Knight considera que Nike es una empresa de marketing cuyo producto es su herramienta de marketing ms importante. Marillyn Hewson, que creci en un hogar sin padre con cuatro hermanos en Kansas, aprendi rpidamente la importancia de la autosuficiencia y el valor de un dlar. Cmo liderar comparte las extraordinarias historias de estos pioneros del cambio. Descubra cmo empez cada luminaria y cmo manejan la toma de decisiones, el fracaso, la innovacin, el cambio y la crisis. Aprenda de sus dcadas de experiencia como pioneros en su campo. No hay dos lderes iguales.// The essential leadership playbook. Learn the principles and guiding philosophies of Bill Gates, Jeff Bezos, Ruth Bader Ginsburg, Warren Buffett, Oprah Winfrey, and many others through illuminating conversations about their remarkable lives and careers. For the past five years, David M. Rubensteinauthor of The American Story, visionary cofounder of The Carlyle Group, and host of The David Rubenstein Showhas spoken with the world’s highest performing leaders about who they are and how they became successful. How to Lead distills these revealing conversations into an indispensable leadership guidebook. Jeff Bezos harnesses the power of wandering, discovering that his best decisions have been made with heart and intuition, rather than analysis. Richard Branson never goes into a venture looking to make a profit. He aims to make the best in field. Phil Knight views Nike as a marketing company whose product is its most important marketing tool. Marillyn Hewson, who grew up in a fatherless home with four siblings in Kansas, quickly learned the importance of self-reliance and the value of a dollar. How to Lead shares the extraordinary stories of these pioneering agents of change. Discover how each luminary got started and how they handle decision making, failure, innovation, change, and crisis. Learn from their decades of experience as pioneers in their field. No two leaders are the same.
