Description
ALEXANDER LOTH is a digital strategist with a background in computational nuclear research, executive advisor at Microsoft, and co-founder of the fintech advisory Futura Analytics. For more than 12 years, he has advised leading companies undergoing digital transformation. Alexander has an MBA from the Frankfurt School of Finance & Management, where he is also lecturer on the subject of the Digital Society. About the Author iv Acknowledgments v Foreword by Bernard Marr xi Introduction xiii Part I: Digital Strategy 1 Chapter 1: Introduction to Digital Strategy 3 Strategic Topics 4 Culture 5 Collaborative Culture 6 Data-Driven Decision-Making 6 Citizen Data Science 7 Maker Culture 7 Impact 8 Digital Capabilities 9 Completing Your Digital Strategy Big Picture 10 Impact Venn 11 Digital Maturity and Organizational Readiness 12 Digital Maturity Assessment 13 Endnotes 16 Part II: Digital Culture and Modern Work 19 Chapter 2: Elissa Fink: How to Charge a Brand with Culture 21 Key Takeaways 31 Endnotes 31 Chapter 3: Patrick Kirchgner: Making Invaluable Pools of Information Accessible and Searchable 33 Key Takeaways 40 Chapter 4: Edna Conway: Protecting the Modern Workplace from Cyber Threats and Compliance Risks 41 Key Takeaways 48 Endnotes 48 Chapter 5: Florian Ramseger: The Future of the Digital Society 49 Key Takeaways 71 Endnotes 71 Chapter 6: Corporate Social Network to Drive Collaborative Culture as Key Enabler for Modern Work 73 Best-of-Breed vs. Best-of-Suite 74 Corporate Social Network 74 Following the Collaboration Framework 75 Driving Adoption 76 Key Takeaways 77 Endnotes 77 Part III: Data Democracy and Analytics 79 Chapter 7: Yilian Villanueva Martinez: Visual Analytics as Strategic Asset 81 Key Takeaways 89 Chapter 8: Jordan Morrow: Bringing Data Literacy to the World 91 Key Takeaways 100 Chapter 9: Lee Feinberg: Turn Data Visualization and Data Literacy into Strategic Functions 103 Key Takeaways 113 Endnote 114 Chapter 10: Sarah Burnett: Fostering a Data-Driven Culture at a Large Global Financial Organization 115 Key Takeaways 122 Part IV: Big Data Processing and Cloud Computing 123 Chapter 11: Mark Kromer: Leveraging Big Data Analytics and Cloud Platforms for the Next-Generation Data Strategy 125 Key Takeaways 135 Chapter 12: Dr. Henna A. Karna: Racing to Last Place — The Criticality of an End-to-End Data Strategy 137 Key Takeaways 153 Chapter 13: Mohamed Abdel Hadi: The Future of Data-Driven Business 155 Key Takeaways 164 Endnote 164 Chapter 14: Tatyana Yakushev: Data Visualizations and Cloud-Powered AI as Strategic Assets for Next-en Analytics 165 Key Takeaways 177 Endnotes 177 Chapter 15: Kerem Tomak: Designing a Digital Strategy for the Financial Sector 179 Key Takeaways 188 Endnotes 188 Chapter 16: Christy Marble: Connecting the Dots Across the Customer Lifecycle 191 Key Takeaways 208 Endnotes 209 Chapter 17: Data Strategy as an Essential Component of the Digital Transformation Journey 211 Three Elements of a Data Strategy 212 Big Data 213 Analytics 213 Decision-Support Tools 215 Result 215 Chief Digital Officer as Key Driver of the Data Strategy 216 Key Takeaways 216 Endnotes 217 Part V: Artificial Intelligence 219 Chapter 18: Bora Beran: Vast Amounts of Data Are Key for AI and Automation 221 Key Takeaways 232 Endnotes 233 Chapter 19: Andreas Kopp: Responsible AI in Practice 235 Key Takeaways 253 Endnotes 253 Chapter 20: Cameron Turner: Understanding the Future with Explainable AI 255 Key Takeaways 266 Chapter 21: Patrick Glauner: Everyone Needs to Acquire Some Understanding of What AI Is 267 Key Takeaways 280 Endnotes 281 Chapter 22: Vladimir Alexeev: Natural Language Processing and the Human Factory Empathy 283 Key Takeaways 292 Endnotes 293 Part VI: Process Automation, Blockchain, and The Internet of Things (IOT) 295 Chapter 23: Derek Roos: Fully Leveraging Your Human Capital 297 Key Takeaways 305 Chapter 24: Andr Rabold: How Digital Culture and IoT Disrupt Our Future 307 Key Takeaways 320 Endnote 320 Chapter 25: Ian Choo: The Distributed Ledger Revolution 321 Key Takeaways 333 Endnote 334 Chapter 26: Sofie Blakstad: Blockchain as a Critical Enabler Toward the Ecosystem Economy 335 Key Takeaways 354 Endnotes 355 Chapter 27: Sven Sommerfeld: Robotic Process Automation (RPA) and Hyper Automation Transform Today’s Business 357 Key Takeaways 367 Endnote 367 Appendix: Reciprocity: Answering Some of My Own Questions 369 In 10 Years, What Do I Think Our Work Will Look Like? 370 What Are My Favorite Apps, Tools, or Software That I Can’t Live Without? 371 Do I Have a Smart Productivity Hack or Work-Related Shortcut? 372 What Is the Best Advice I Have Ever Received? 373 Key Takeaways 373 Endnotes 374 Index 375
