Description
Ela Sibel Bayrak Meydanoglu is a full professor of marketing at Turkish-German University in Istanbul. Her research areas are digital marketing and digital transformation. Dilek Zamantili Nayir is a management scholar at Turkish German University. She published in the Journal of International Management, the Journal of Knowledge Management, International Business Review. Mge Klein is a professor for management at the Turkish-German University. She received her Ph.D. degree from the Technical University of Karlsruhe. Her current research area is digital transformation. Riza ztrk has been a professor for statistic and mathematic at UAS Bielefeld since 2007. Previously, he had held a high-ranking position in one of the largest german telecommunication companies. Ela Sibel Bayrak Meydanoglu, Margareta Teodorescu, Mge Klein : The Impact of Blockchain on the Marketing Mix Elements: A Literature Review – Isil Ketan, Alexander Dreyer, Dilek Zamantili Nayir : Video-on-Demand Platforms: A Preliminary Study on Preferences and Prospective Binge Behaviour – Ilke Kocamaz, Bilal Dede : Digital Marketing Trends during the Covid 19 Outbreak: Entrepreneurship Perspectives and Turkish SME Cases from the Young Businessmen Association of Turkey (TUGIAD) as Evidence from an Emerging Economy – Elif Ceren Yildiz, Taskin Dirsehan : Blockchain Technology as a Solution to the Bullwhip Effect – Mehmet Ali Tas, Batin Latif Aylak, Damla Durak Usar : Investigating the Effects of Digital Challenges and Strategies in Post-Pandemic Era on Supply Chain Management – Ahmet Tugrul Tuger : Understanding Artificial Intelligence in Service during the Post Pandemic Period – Mge Klein, Sevgin Batuk nl, Selin Karaca Varinlioglu, Merve Ahter Dede : Factors Affecting Work-Family Conflict in the Digital Work Environment – Alev zer Torgalz, Pinar Yozgatli zbilen, Deniz Mat Artun : Family-Work Conflict and Job Performance during Remote Working: Does Technostress Mediate this Relationship? – igdem Vatansever, Meltem Sezer zata, Aya nsever : Transformation of Home into Workspace for Women during Covid-19 Pandemic: Expression of Work and Non-work Life Balance on Social Media – Ulrich Tamm, Rainer Lenz : Significance of the Governance of Blockchain Systems – Hseyin Hayri Nuroglu : Digital Challenges in the Governance of Business Networks in the Post-Pandemic Era – Seyfullah Selimefendigil, Hakan Gzeloglu, iydem atak : Cryptocurrencies and Blockchain Technology: Investigating the Relationship between Bitcoin and Financial Markets – Mehmet Hakan zdemir, Tolga Tuzcuoglu, Erencan Yavrucu : The Asset Allocation Preferences of Mutual Fund Managers in the Pre-Pandemic and Post-Pandemic Periods – Kersten Kellermann : Mind the Gap: Why Germany Should Invest More in its Future – Elif Posos Devrani : Digitalizing Family: Digital Parenting during the Covid-19 Pandemic – Sven Packmohr, Henning Brink : Research-based Learning during a Pandemic – Findings from a Course on Business Informatics Conducting Research on Barriers to Digital Transformation – Axel Benning, Abdulmuttalip Erduran : Legal Challenges due to the Pandemic Impacts .
