Description
Creative and innovative management has come to be seen as essential in a world buffeted by rapid and dramatic change. Initially, seen as characteristic of dynamic, entrepreneurial organisations, creative and innovative management is now seen as critical to the survival of large bureaucracies, whether they are part of the public or private sectors. This volume draws together scholars and strategists who examine the forces and factors that enhance or inhibit creative and innovative activities in large organisations. Examples are taken from the United States and Japan, as well as Eastern Europe and China. The work is designed for academics and researchers, as well as practitioners, whose work it is to chart the future of large corporations and government bureaucracies.
