Description
Written for the business manager of middle or senior rank who is contemplating a career move from corporate to self-employment this book describes how to set up a consultancy practice with little financial outlay and take advantage of a growth market. Emphasis is given to low cost promotion and the creation of a client base. The preparation of proposals, the conduct of assignments and the importance of presenting subsequent recommendations that will satisfy client needs and lead to recommendations and referrals is discussed. Preface – Who needs Consultants? – Setting up your Consultancy – Building your Client Base – Selling the Service – The Assignment Meeting – Preparing your Proposal – Conducting the Assignment – Preparing the Recommendation – Writing Reports and Making Presentations – Appendix: Sources for Research – Index
