Description
How do we turn ourselves into entrepreneurs? Having the drive, ambition and inspiration to start a new business takes a particular mindset, so it’s no wonder we regard successful entrepreneurs as modern-day magic-makers. But what if that spirit and motivation were applied outside the world of business start-ups? An entrepreneur seeks to build something from nothing; to take an idea and make it a reality. This book explores what it takes to be an accomplished entrepreneur – from the ability to disrupt the status quo to the use of ‘design thinking’ to generate fresh perspectives, build resilience and learn from failure – ultimately leading us to understand what’s at the heart of great entrepreneurial thinking. By harnessing the passion, verve and creative thinking of an entrepreneur, you can improve your business, as well as your life and relationships beyond it. ‘The School of Life is dedicated to making our lives clearer, less puzzling and more enjoyable – by studying the big themes of life with the help of culture. This new series of self-help books continues to reinvent the genre, making it into something more serious, profound and genuinely helpful’ Alain de Botton, Founder of The School of Life ‘The School of Life offers radical ways to help us raid the treasure trove of human knowledge’ Independent on Sunday Philip Delves Broughton is the author of two international bestsellers, Life’s a Pitch, and What They Teach You at Harvard Business School. He grew up in England, received his BA in Classics from Oxford and his MBA from Harvard Business School. He spent ten years as a reporter and foreign correspondent for the Daily Telegraph and now writes regularly for the Financial Times and the Wall Street Journal. An edited collection of his work for the FT was published as Management Matters: From the Humdrum to the Big Decisions. He also collaborates with the Kauffman Foundation for Entrepreneurship and Education in the area of research and policy.
