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Innovation by Design: What it Takes to Keep Your Company on the Cutting Edge

SKU: 9780814406960

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Innovation by Design: What it Takes to Keep Your Company on the Cutting Edge, Jeffrey A. Roth, 9780814406960

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“Doing innovation” company-wide requires not only an attitude of innovation from every individual, but a wide-ranging corporate commitment to a new organizational model. This important new book describes how companies can align processes, resources, and management practices with sound design, so that every department is empowered (and expected) to innovate.

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