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Leveraging Big Data Analytics to Improve Military Recruiting

SKU: 9781977403421

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Leveraging Big Data Analytics to Improve Military Recruiting, Blackwell Usaf, 9781977403421

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The authors identified current and desired data-enabled practices in military outreach and recruiting processes. The authors then identified ways that the U.S. Department of Defense and the services might be able to further deploy data-driven outreach and recruiting strategies and barriers to doing so that need to be addressed. This report summarizes information collected from stakeholders, subject-matter experts, and the literature.

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