Description
Market Research just got easier You are just seven steps away from mastering market research. Imagine being able to understand the motivation and needs of your customers and consumers in each market so you can make informed and inspired business decisions. Now you can. Market Research In A Week is a simple and straightforward guide to the market research process, giving you everything you really need to know in just seven short chapters. You’ll gain a basic understanding of market research from initial problem identification through research design, comparing different methodologies, briefing an agency, questionnaire and discussion guide design, to managing the project, analysis and presentation of results. You’ll also find exercises to help you put it all into action. The fastest way to informed decision-making Whether you choose to read it in a week or in a single sitting, Market Research In A Week is your fastest route to success: – Sunday: Market research and project design – Monday: The research brief and research proposal – Tuesday: Qualitative market research – Wednesday: Quantitative market research – Thursday: Questionnaire and topic guide design – Friday: Research analysis – Saturday: Report writing and presentation skills Learn in a week, remember for a lifetime Judy Bartkowiak trained with Taylor Nelson in quantitative research and Bill Schlackman in qualitative research and worked with ICI Paints, Kodak and Johnson & Johnson Medical before setting up her own company. She is a full member of The Market Research Society and holds an MA in International Marketing and a Post Graduate Diploma in Market Research.
