Description
From styling for catalogues, advertising, stock photography or magazines, this book covers all the essentials. It explores, in detail, the numerous directions the profession can take and helps to prepare new and working stylists with information on various specialties within the business from production and casting to location scouting. It includes business forms, such as proposals, job sheets, and invoices, as well as some trade secrets like merchandise returns and re-tagging garments. It explores photo styling in-depth from photo shoot etiquette and styling basics to practical tips and business forms for running one’s own freelance styling business. It explains a typical shoot and different types of styling. Among the useful illustrations, photographs and lists is a special how-to-kit for stylists complete with checklists as well as chapters on how to market yourself and business techniques. It also includes interviews with stylists in various specialties, such as food styling, editorial, wardrobe, soft goods, and room sets, as well as anecdotes and personal stories.
