Description
“Private Banking in Europe” provides new insights into the private banking industry, its growth and future, and emerging opportunities for private bankers and their clients. Lynn Bicker debates the importance of global and local service; the potential dichotomy between the wealthy and the successful, and considers the private banking industry. A comparison of key players and their chosen markets and strategies is complemented by an exploration of the growth of intermediaries and unexpected competitiors. The work also includes a study of non-European influences. The final chapter is devoted to private bankers’ own view of their industry, their competition and future directions.
