Description
The international bestseller Build a better business-through your Personal Branding. Oprah. Martha Stewart. Charles Schwab. They’ve built their success around their personal brands. But you don’t have to be a celebrity to turn your name into a distinctive product persona that makes you money. Packed with a treasure trove of things to do tomorrow, next week, and next month, The Brand Called You will help you to build and maintain a Personal Brand. It also includes exciting new profiles of personal brands that pop, and teaches you how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a consistent flow of business. If you want to be rich and famous, read this book.-Al Ries, coauthor of The 22 Immutable Laws of Branding Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding. Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
