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The Business of Being the Best: Inside the World of Go-Getters and Game Changers

SKU: 9781455511556

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The Business of Being the Best: Inside the World of Go-Getters and Game Changers, Karl D. Speak, 9781118060100

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How the very best get to–and stay at–the top From the arenas of professional sports to the boardrooms of major businesses, a thin slice of peak performers dominates every field. What is their secret to success? Few people know what drives these world-leaders like sports agent Molly Fletcher. Not only has Fletcher herself risen to the top of a tough, male-dominated field–CNN dubbed her “the female Jerry Maguire”–but she has also represented hundreds of successful athletes, coaches, and broadcasters in baseball, golf, basketball, and football. Her experience reveals exactly what it takes to play like “the best.” * Breaks success into accessible strategies like smart negotiation, likability, and personal brand-building * Features interviews with such notables as Home Depot cofounder and Atlanta Falcons owner Arthur Blank, future Hall of Fame pitcher John Smoltz, and football legend Roger Staubach * Connects high performance to values by showing how the best give back No matter what you do or what game you play, Fletcher’s authoritative and inspirational look at the top 1 percent will help you win. Molly Fletcher is a top-rated sports agent, entrepreneur, speaker, author, and business columnist. Her influence as an agent crosses multiple generations, sports categories, and athletes, including Major League Baseball stars, NBA coaches, PGA and LPGA golfers, NCAA basketball and football coaches, and media personalities. She has been featured in Sports Illustrated, USA Today, and the Washington Post and has appeared on ESPN, CNN, Fox, and NBC, among others. For more information, please visit www.mollyfletcher.com or follow her on Twitter via @mollyfletcher. Preface ix 1 The Quest to Become the Best 1 2 Negotiate Everything 19 3 Communicate Your Way to Success 71 4 Develop Your Likability 95 5 Give Back 113 6 Lead Like the Best 131 7 Build a Personal Brand 155 Notes 177 Acknowledgments 181 About the Author 183 Index 185

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