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The Creative Thinking Handbook: Your Step-By-Step Guide to Problem Solving in Business

SKU: 9781398607088

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The Creative Thinking Handbook: Your Step-By-Step Guide to Problem Solving in Business, Geoff McDonald, 9781398607088

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Chris Griffiths is founder and CEO of OpenGenius, and world-leading expert on the application of innovation and Mind Mapping. He has helped drive business growth for thousands worldwide, including teams and individuals from Fortune 500 and FTSE 100 companies, the United Nations and Nobel Laureates. His is based in Cardiff, Wales. Melina Costi is a professional business writer with a background in marketing management. She has co-authored several books. She is based in Cheshire, UK. Caragh Medlicott is a full-time freelance writer and a Senior Editor at Wales Arts Review, based in Cardiff, Wales. Chapter – 00: Introduction – Why do we need new ideas, really?; Section – ONE: Thinking about your thinking; Chapter – 01: The decision radar; Chapter – 02: Common thinking errors – Selective thinking; Chapter – 03: Common thinking errors – Reactive thinking; Chapter – 04: Common thinking errors – Assumptive thinking; Section – TWO: The solution finder; Chapter – 05: The context for creative problem solving; Chapter – 06: The solution finder step 1 – Understanding; Chapter – 07: The solution finder step 2 – Ideation; Chapter – 08: The solution finder step 2 – Ideation toolkit; Chapter – 09: The solution finder step 3 – Analysis; Chapter – 10: The solution finder step 4 – Direction; Section – THREE: The end of the beginning; Chapter – 11: Commit to ‘thinking differently’; Chapter – 12: Creative leadership; Chapter – 13: Conclusion – Where do you go from here?; Chapter – 14: Appendix – Activity answers; Chapter – 15: Index

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