Description
After a financial windfall, businesswoman Lisa Greer discovered many nonprofits were inefficient and outdated in their fundraising. Shocked by their dysfunction, she dedicated her career to revamping the nonprofit sector.As a major donor and bestselling author of “Philanthropy Revolution,” Greer now presents her new book, THE ESSENTIAL FUNDRAISER’S HANDBOOK: A Guide to Maximizing Donations, Retaining Donors, and Saving the Giving Sector for Good. In this book, Greer addresses the impending historic wealth transfer in the US and offers fundraisersconcrete steps to reverse declining donations. Drawing from her extensive experience and research, she providesactionable strategies for nonprofitsto identify, retain, and increase financial supporters. THE ESSENTIAL FUNDRAISER’S HANDBOOK is both a critique and aroadmap for achieving long-term sustainability in the nonprofit sector. You will learn: How to activate and retain themillions of Millennials and Gen Zwho want to give but don’t know where to start How to use the for-profit, wildly successful subscription model tobuild a monthly giving program The do’s and don’ts offundraiser etiquetteandwhat donors should expectfrom their charitable interactions Whengalasmake sense and when they are awaste of money How the industry ignores people of color and women, and thebillions of dollars being left on the table How to understand and access the$230 billion in Donor Advised Funds How to build a more inclusive, active, and supportiveboard of directors
