Description
Dave Parker is a 5X founder, entrepreneur, and professional board member for tech growth companies. His 20+ year career has highlighted his ability to innovate new ideas and scale products and companies in the US and Internationally. He is a frequent speaker at university and community events. He also volunteers as the lead coordinator of Seattle’s Startup Week and part of the Seattle Startup Community. He also launched a Pay it Forward scholarship program, funding more than $600,000 in funds for women, underserved minorities and veterans as part of a personal mission on diversity. Contents Acknowledgments Foreword Introduction Part I Context Matters Chapter 1 Why Are You Doing This? Slide Zero: Starting with Your Why Chapter 2 What Do You Need to Do? It Starts with the Market Don’t Forget the Product Selling into the Market Chapter 3 How Are You Going to Do It? Startups 101 Chapter 4 Why Do Startups Fail or Succeed? Chapter 5 Startup Economics The Venn of Business Models Two Perspectives-Founder and Investor How Investors Make Money Part II Doing the Work Chapter 6 Ideation, Research, Competition, Markets, and Scorecard Ideation Researching Your Idea Competitive Landscape Markets Scoring Yourself Next Steps Chapter 7 Customer Development, Pivoting, Awkward Cofounder Discussions, and Telling Your Story Customer Development Pivoting Awkward Cofounder Discussions Telling Your Story Deliverables Chapter 8 Value Propositions, MVP, Features, and Costs Value Propositions Minimum Viable Product (MVP) Chapter 9 Marketing, Sales, Revenue Models, and Pricing Marketing Sales Pricing Chapter 10 Preparing to Pitch, Fundraising 101 Preparing to Pitch How to Value a Startup Dos and Don’ts of Fundraising Launching/Milestones Part III Breaking Down Business Models Research Results Chapter 11 Business and Revenue Models The Fourteen Revenue Models Services/Fee for Service Commerce Subscription Metered Services Transaction Fee/Affiliate/Rentals Productize a Service Combinations Marketplace Lead Generation Gaming Advertising/Search New Media Big Data Licensing Summary-The Fifteenth Model? Part IV Go/No Go Chapter 12 Increasing Your Odds of Success Chapter 13 Startup Business Mechanics and Compensation Choosing a Startup Lawyer Compensation Chapter 14 Building the Community You Want to Be a Part Of Epilogue There is So Much More to Cover Failing Smart and Starting Over Addendum/Resources
