Description
Next time someone tells you business can’ t be done ethically — corners must be cut, negotiations can’ t be honest — hand them Jon Huntsman’ s new book. He started with practically nothing, and made it to Forbes’ list of America’ s Top 100 richest people. Huntsman’ s generous about sharing the credit, but in the 21st century, he’ s the nearest thing to a self-made multi-billionaire. Now, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren’ t needed to back it up. This is no mere exhortation: it’ s a practical business book about how to listen to your moral compass, even as others ignore theirs. It’ s about how you build teams with the highest values, share success, take responsibility, and earn the rewards that only come with giving back. Huntsman’ s built his career and fortune on these principles. You don’ t live these principles just to ‘ succeed’ you live them because they’ re right. But in an age of non-stop business scandal, Huntsman’ s life proves honesty is more than right: it’ s the biggest competitive differentiator.




