Description
Corporate icons, star athletes, entertainers – they have what it takes to be in control and in demand: a unique brand. Now you, too, can learn the secrets of a personal branding strategist. An innovative field guide to business success, You Are A Brand! combines today’s hottest business concept with the realities of the modern workplace to help business professionals everywhere harness their personal potential and take charge of their careers. Like having a personal coach right by your side, here are the inside secrets of how to think and act like a brand. A Top Ten List of tried-and-true strategies, plenty of exercises, and brainstormer tools at the end of each chapter give hands-on practical knowledge of what it takes to package a personal brand with a powerful visual and verbal identity. Let Catherine Kaputa lead you through the steps you need to take to achieve success, advance in the workplace, re-energise a stalled career or grow your own business. ‘There’s an old proverb that says ‘You eat life or life eats you.’ Catherine Kaputa and her brilliant ideas on self-branding show you how to be the diner and not the entree.’ Jay Conrad Levinson, author of Guerilla Marketing
