Description
The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes and offers strategies for transactions of all kinds. This is the first book on the principles of a “new managerial economics”, based on transaction cost economics. Contents Foreword by Oliver E. Williamson Preface and Acknowledgments PART I Inputs 1 Make or Buy? 2 Buying Complex Products 3 Structuring Employment Agreements PART II Capital and Finance 4 Some Notes on Finance 5 Takeovers and Restructurings PART III Marketing 6 Distributing the Product: Vertical Controls 7 Franchising 8 Creating a Reputation Summary and Implications Glossary Bibliography Index
